Hawthorn AFLW Senior Coach Bec Goddard was happy with her side's efforts despite going down to Richmond by 35 points.

Although the Hawks went down on the scoreboard, they were competitive in other areas of the ground, only narrowly going down in inside 50s (38-34) and clearances (18-23). 

The problem in Goddard's eyes was her side's inability to put more points on the scoreboard.

"We’re starting to see a bit of a pattern for us inside 50 where we’re really competitive around the ground… we just want to capitalise on that," she said post-game.

"We’re really happy with our level of pressure. The girls never gave up."

Goddard added that she was impressed with her side's younger players such as Jasmine Fleming (12 disposals, three clearances), Charlotte Baskaran (one goal, 13 disposals, five tackles) and Lucy Wales (20 hit-outs, 13 disposals, seven tackles).

"They’re playing against some of the competition’s best midfielders in Monique Conti and Ellie Mckenzie. They’ll be better for that experience," she said.

While the result at Punt Road was disappointing, Goddard trusts the process her side is going through in its short AFLW journey so far.

"I really can’t fault the effort of what we’re doing," she said.

"It’s a real blessing as a coach when you don’t have to coach effort - that it just exists. But we’ve got to find ways to kick goals.

"Each week we’ve been making progress with our brand new team.

"We’ve got people that are three games into AFLW so we’re looking forward to banking those performances and taking another step next week."

Hawthorn next faces the Western Bulldogs in AFLW Indigenous Round at Box Hill City Oval. The match commences at 3.10pm AEST on Saturday.