In the race for premiership success there is only one rule.
Hunt or be hunted.
The longer you are at the top, the harder it gets.
But once you have tasted success, it only makes you hungry for more.
Prey or predator, hunter or hunted; you must be ready for the fight.
When the chance to make history arises you must attack it.
Be relentless in your pursuit of excellence, success and the opposition.
Now is the time to hunt and you must embrace it.
With the Finals series underway, we have all the information you need on our finals hub.
Fans are encouraged to get involved with the campaign by using the hashtag #EmbraceTheHunt on their social media channels.