The campaign was inspired by Senior Coach Alastair Clarkson’s pre-game address in the 2013 preliminary final, quoted in Playing To Win: “It’s not a long battle. It’s many short battles, one after another, after another, after another.”
Whether it is Cyril Rioli’s match-winning goal against Essendon in the dying moments of Round 2, Alastair Clarkson’s battle with rare auto-immune condition Guillain-Barré syndrome, come-from-behind victories over Sydney and Geelong, fans can share their moments via twitter and Instagram using the hashtag #everymoment.
Each day during Hawthorn’s finals campaign, HawksTV will release players’ selected moments in a series of short videos.
Fans are encouraged to join in the discussion about what that moment meant to them.
Dual premiership player Sam Mitchell kicks off the campaign in the video above.
