The Club has released its 2013 membership TV commercial featuring Hawks stars Luke Hodge, Cyril Rioli, Jordan Lewis and Lance Franklin.

The commercial was produced on the evening of 12 February at the MCG, with match vision projected on to public ramps and change rooms in the Southern Stand.

The commercial has a stirring feel with an overall sense of anticipation for what fans can expect in 2013. Players in the TVC look powerful and determined. This is backed up by voiceovers of their own personal mantras, which have also been handwritten by each player into the Club’s membership brochure.

The Club has refreshed its ALWAYS HAWTHORN membership theme, designed to prompt all Hawthorn fans to recall the moment in life they became ‘ALWAYS HAWTHORN’.

As of Friday 8 March, the Club had 51,861 members commited for 2013. 

The Club’s membership target for this season is 65,000.

With a Round 1 blockbuster home game against Geelong on Easter Monday, fans can secure their reserved seat by purchasing a Silver membership, which start at $28.00 per month for Adults on HawksDirect ($280 per season). 

Alternatively, General Admission 11-game memberships start at $18.50 per month ($185 per season).

Avoid the Round 1 queues and secure your membership before Monday 18 March to receive your fulfilment pack and membership card before Round 1^.

View 2013 membership highlights.

Not sure what membership suits you? Try our ‘Help Me Choose’ application 

^Membership pack will be lodged with Australia Post before Round 1. Delivery times may vary depending on location. 2012 General Admission members were sent their 2013 membership card with their renewal invoice in November 2012.


^Membership pack will be lodged with Australia Post before Round 1. Delivery times may vary depending on location. 2012 General Admission members were sent their 2013 membership card with their renewal invoice in November 2012.