The Hawthorn Football Club now has an official Facebook page. The page offers fans updates direct from the Club as well as the opportunity to interact with the Club and other fans through wall posts, discussion boards, link and photo sharing, events and more.

Facebook veteran, Club mascot Hudson 'Hawka' Knights has had his own profile on facebook for over a year now and enjoys networking with over 3000 Hawthorn friends. Hawka's profile is home to friendly discussions on the Club, and Hawka has been tagged in over 250 fan photos.