It’s September, it’s finals and it’s an exciting time in the Club’s history.

Make hawthornfc.com.au part of your daily ritual, don’t miss our complete coverage of all things finals and all things Hawthorn.

Start off with HawksTV's 2012 finals launch video featuring Luke Hodge, Jordan Lewis, Lance Franklin and Sam Mitchell sharing their #ALWAYS finals message.

Make sure you connect in full with everything the Club has to offer this finals series to ensure you don’t miss a thing.

The campaign is already underway on Twitter, with the Club and fans using #ALWAYS to support our team and discuss the Hawks chances in the 2012 AFL Finals Series.

The Club values its fans and acknowledges the importance of your support, so we’re giving you the opportunity to connect with the Club more than ever, at the most exciting time of year.

Leave your messages of support for the team on the hawthornfc.com.au homepage.

Your messages will be seen around the Ricoh Centre and read by players, coaches and staff.

What a great time to be supporting the mighty Hawks.

We’re #ALWAYS striving for success, go Hawks!