HAWTHORN captain Sam Mitchell has declared his side's honeymoon is over.

The reigning premiers touched down in Hobart on Tuesday to kick off their Telstra AFL Community Camp and Mitchell said their focus was on capturing this year's flag rather than the glow of their 2008 triumph.

"We've had a couple of months to think about that and I think if we worried about last year [now] then we're going backwards, aren't we?" he said from Hobart Airport.

"We're just worried about '09. We think we've got a pretty good team together and we think we're going well at the moment. We're looking forward to putting our best foot forward."

But don't expect to see the same Hawks take the field this season with Mitchell revealing coach Alastair Clarkson had been tinkering with his game plan over summer.

"We don't really like the concept of sticking with a winning formula," he said.

"We're always trying to get better, trying to innovate and trying to do new things to try and improve all the time because [AFL] is one of those sports if you stay where you're at and do what you've always done, then people are going to go past you pretty quick.

"We've been working on some new things and hopefully you'll see some success in '09."

Mitchell is delighted to be back in the Apple Isle where the players will conduct clinics and meet with local communities across nine locations.

"I think that without any community support, without little kids running around at Auskick level and without volunteers running out water and oranges at junior footy there's no AFL," Mitchell said.

"It's really important to remember those sorts of things.

"Playing AFL footy is just one of the great things you can do in this country and to support programs like that and to get back into the community is pretty important."