Having improved slightly on the 2011 figure of $1.7m ($1,712,428), President Andrew Newbold acknowledged the hard work of management in achieving the result.
“Our strong financial result is a credit to the hard work and dedication of management who constantly strive for excellence and innovation, and support their staff to do likewise,” Newbold said.
Newbold also observed a key platform of the Club’s financial success was its strong membership performance, which increased by 7.4 per cent in 2012.
“To secure 60,841 members for the first time in Hawthorn’s history was a significant achievement, which the Club has consolidated on growing membership by 7.4% in 2012 (2011 - 56,643),” he said.
“A huge reason we were able to achieve that milestone was due to the support and membership of our record 8,731 Tassie Hawks fans.”
“However, the challenge now is to keep improving and growing in the area of membership, and so I encourage all members to renew their support and help the Club secure 65,000 members in 2013.”
“Although we didn’t achieve the ultimate success we were striving for in 2012, we have accomplished a very satisfying financial result and will continue to work hard to go one better in all facets of the business in 2013.”
“While one element of the five2fifty business plan (2008-2012) has not been realised, the Board and management is currently preparing a new strategic plan, scheduled to be finalised late this year,” Newbold said.
Key points of the report:
- Club net operating profit of $2,023,720 for year ending 31 October 2012
- Membership: Growth of 7.4% to 60,841 (2011 - 56,643)
- Commercial operations: Corporate Football and Sponsorship revenue increasing by 9% and 6% respectively
- Attendances: Average attendances at Melbourne home games in 2012 were 44,612, with the highlights being Round 1 season opener against Collingwood (78,464) and the Round 19 fixture against Geelong (65,287)
- Foundation: The Hawthorn Football Club Foundation continues to build its funds ($2,802,802) to provide the Club with a solid financial base
- West Waters Entertainment Complex: Having officially opened in 2011, Hawthorn’s major long-term investment, the West Waters Entertainment Complex, is still in an establishment phase. The Club is pleased there has been some significant improvement in the venue’s financial performance over recent months and believes the business is very well positioned to deliver on its strong financial forecasts. This has resulted in the Club’s consolidated result of a net profit of $1,288,810
- Assets: The Club’s net assets exceed $23 million
- Total revenue: $57,277,620 (consolidated) and $45,907,626 (Club).
