Hawthorn Football Club is excited to announce a lucrative new partnership with leading lifestyle and work apparel designer Ringers Western.

Inspired by the iconic symbols of ringers and cowboys, Ringers Western prides itself on providing quality clothing and footwear that appeals to all men and women of different shapes and sizes.

Hawthorn’s multi-year deal with Ringers Western will see the trusted brand become the club’s official corporate apparel partner across both the AFL and AFLW programs.

Hawthorn CEO Justin Reeves said the forward-thinking deal will ensure the club remains in strong shape both on and off the field.

“It’s an absolute delight to welcome Ringers Western into the Hawthorn fold,” Reeves said.

“We are extremely proud to be partnering with a brand that is designed in Australia and created for Australians.

“With gear for the farm or the city, our players, coaches and staff can’t wait to look the part in the stylish and adaptive range on offer by Ringers Western.”

Ringers Western Founder and CEO Andrew MacDonald said the brand was thrilled to be joining forces with the brown and gold.

“We couldn’t be happier in forming our first AFL relationship with the incredible club of Hawthorn,” MacDonald said.

“AFL and sport go hand in hand with Ringers Western and to align with a club that has such a proud and winning history is a privilege for us.

“We look forward to watching the mighty Hawks have a great year on and off the field."