Hawthorn is delighted to unveil leading Australian life insurer, TAL as the Official Life Insurance partner of its AFLW team. 

As part of this multi-year agreement, TAL’s branding will proudly feature on Hawthorn’s AFLW media wall, as well as on the team’s changeroom and grandstand signage.

TAL provides life insurance products and services to more than five million customers and has been supporting Australians and their families through some of their most challenging times for over 150 years. 

Hawthorn Acting CEO Ash Klein was excited about the potential of this partnership. 

“We are thrilled to welcome TAL to the Hawthorn AFLW family,” Klein said. 

“Like the Hawks, TAL is committed to helping its people build towards the future, which is why this partnership brings so much excitement. 

“We thank TAL for its support and amazing passion for our AFLW team and look forward to developing the partnership over the coming years.” 

TAL Group CEO and Managing Director, Brett Clark, said, “As an organisation committed to supporting the health and financial wellbeing of Australians, TAL is honoured to be the Official Life Insurance Partner of the Hawthorn AFLW team.  

“We wish the outstanding athletes of Hawthorn AFLW success as the competition season approaches and we look forward to supporting them on and off the field.”