Hawthorn Football Club is delighted to welcome Superhero to the brown and gold family, after the industry-leading superannuation and investment platform was unveiled as a new premier partner of the club.
In joining forces with the Hawks, Superhero will serve as the club’s official superannuation and share trading partner, proudly supporting both Hawthorn’s AFL and AFLW teams.
Superhero is an award-winning online wealth management platform, trusted by more than 350,000 Australians. The award-winning digital platform is aimed at empowering Aussies with accessibility and better financial outcomes.
As part of the lucrative long-term partnership, Superhero’s eminent logo will proudly feature on the back of the famous Hawthorn guernsey, as well as the front and back of the club’s high-performance training & off-field apparel.
Superhero’s support will also extend to game day, featuring on the club’s changeroom signage, media walls and within the stadiums through LED signage.
Notably, the wider Hawthorn faithful will directly benefit through the innovative collaboration, with Superhero set to lead several dynamic activations and inner sanctum match-day experiences, as well as bringing high-quality digital content and engagement opportunities to our fans.
Hawthorn Chief Executive Officer Ash Klein said:
“We are elated to join forces with Superhero as one of the club’s new premier partners. Given the trajectory our club is on, the partnership with Superhero is a natural fit, with both organisations prioritising innovation, growth and excellence.”
“I’m sure our Hawthorn members and fans will be eager to capitalise on the award-winning superannuation and investment opportunities offered by Superhero as we soar with our new premier partner into an exciting 2025 season and beyond.”
Superhero Chief Executive Officer John Winters said:
"We've always been deliberate in choosing our partners, and this multi-year collaboration marks a significant milestone as forward-thinking clubs like the Hawks focus on delivering genuine value to their members.
With a strong alignment in values and shared energy, we're excited to bring our business and products together with the Hawks, their players, and their inspiring, relatable role models."
