Hawthorn is pleased to unveil global ride-sharing provider DiDi as its official rideshare partner for the 2025 Toyota AFL Premiership Season. 

Thanks to convenient and everyday low-fare travel options, DiDi will help move the Hawthorn faithful from A-to-B this year, including to and from the game.

A key feature of this exciting partnership is the introduction of the DiDi Lounge, which will be situated at all Hawthorn home matches in the MCG’s Harrison Room. 

An exclusive hospitality experience, the DiDi Lounge will be the place to be on game day, with an electric atmosphere to match the excitement from the field.

Throughout the year, the brown and gold family will also be able to access exclusive offers, discounts and competitions.

Hawthorn CEO Ash Klein said:

“We are delighted to welcome DiDi as our official rideshare partner for the 2025 AFL season.

“With big attendances forecasted at our games throughout the year, DiDi will play an important role in getting our loyal members and fans to and from each match. 

“Meanwhile, the DiDi Lounge will further enhance the match-day experience for our brown and gold family at the home of footy with a premium hospitality space perfectly suited for cheering on our side.”

DiDi Chief Marketing Officer Tim Farmer said:

“Rideshare has become a key part of the game day experience for members and fans, whether it’s going to the stadium or heading out to celebrate after a win.  

“We’re really excited to partner with the Hawks in 2025, offering members discounted rides to the footy so they can spend more time cheering on the brown and gold.”