In honour of Hawthorn Football Club's 100-year anniversary in the VFL/AFL, the club is thrilled to announce a partnership with Local Brewing Co, a socially conscious brewery based in Clifton Hill, Melbourne.
This collaboration will see Local Brewing Co. become the club's beer partner for the 2025 Toyota AFL Premiership season.
To commemorate this significant milestone, the two organisations have joined forces to create a special edition centenary beer that encapsulates the rich history and spirit of the Hawks.
This limited-release brew will offer members and fans a unique taste that reflects the club's proud roots.
Hawthorn CEO Ash Klein said:
"We are delighted to welcome Local Brewing Co. to the Hawthorn family as our beer partner for the 2025 season.
"Collaborating on a special edition beer that embodies our club's history is a wonderful way to celebrate our centenary.
"We believe this unique brew will resonate with our loyal members and supporters, providing them with a distinctive keepsake to mark this momentous occasion."
Co-founder of Local Brewing Co. Chris Cefala said:
"Partnering with Hawthorn Football Club to celebrate their 100-year anniversary is an honour for us at Local Brewing Co.
"We have crafted a beer that not only pays tribute to the club's storied past but also celebrates the community that has been integral to its success.
"We look forward to sharing this special brew with Hawks fans throughout the 2025 season."
Hawks Lager Presale and Special Offer
Hawks fans eager to get their hands on the limited-edition beer can do so with a presale now available on the Local Brewing Co. website.
Until 10 April, supporters can take advantage of a special start-of-season offer — receive 10% off all beers on their site including Hawks Lager, and free delivery within Victoria by using the code 'HAWKS25' at checkout.
The limited-edition beer will also be available for purchase at select venues and events throughout the season, allowing supporters to toast to a century of Hawthorn's football excellence.
Official Away Game Venue
As part of this exciting collaboration, the Local Brewing Co. Taproom will be recognised as an official Hawthorn Football Club away game venue.
The matches will be shown across multiple screens at the Taproom in Clifton Hill (3 Hilton Street), creating a unique Fan Zone in 2025.
Hawks members will be able to enjoy exclusive offers, including $10 pints of Hawks Lager from siren to siren during AFL and AFLW games.
Meal Donations
Local Brewing Co., shares Hawthorn's dedication to making a positive difference.
Their ethos aligns seamlessly with the club's values, making this partnership a natural fit.
To enshrine this, Local Brewing Co. has committed to donating 1000 meals to their charity partner SecondBite for every game that Hawthorn scores over 100 points.
For more information about the partnership and upcoming availability of the special edition beer, please visit the Local Brewing Co. website.
