Hawthorn Football Club officially launched season 2014 on Wednesday night at the Club's Season Launch function at Maia in Docklands.

The night coincided with the launch of the Club's brand campaign - a video and series of narratives that define the history of the Club by drawing on some of the key people who have helped shape the Club's culture and identity.

A star-studded Hawthorn panel was assembled to discuss the history of the Club, with Coach Alastair Clarkson, Captain Luke Hodge, Peter Knights, Gwen Crimmins (wife of Peter) and John Kennedy Snr speaking about their experiences.

View photos from the night below.


Rookies Zac Webster and Derick Wanganeen with Mitch Hallahan.


Captain Luke Hodge shares a laugh with Club Legend, John Kennedy Snr.


Bradley Hill and Paul Puopolo mingle with guests.


Hawthorn royalty, Hodge, Alastair Clarkson and Kennedy Snr.


Club President Andrew Newbold addresses guests, stating that delivering on expectations is what makes a great team and that's what Hawthorn aims to do in 2014.


Club great Peter Knights discusses his involvement in the brand narrative.


Kennedy Snr addresses guests.


Clarkson speaks about what Hawthorn and the greats like Kennedy Snr and Allan Jeans have meant to him.


The star-studded panel.


Guests were well entertained by Aerial tissue acrobat performers.


Cyril Rioli is presented with his 2014 playing guernsey.