Hawthorn Football Club is jumping for joy to announce the exciting news of its new partnership with Joie.
Global infant and early childhood brand, Joie, has come on board as the club’s official family partner, signing a three-year contract that will see them be a part of the family club until at least 2024.
Launching in 2011, Joie is on a mission to share joy with new parents worldwide and is committed to achieving the highest standards of design, engineering and safety across their extensive range of products.
Joie offers a versatile collection of innovative car seats, affordable strollers, portacots, baby highchairs, and more to help navigate all the important parenting moments, whether out and about on the road or cosy at home and around the table.
With family at their core, both Hawthorn and Joie share the common goal of spreading safety and happiness to families around them from that first trip home or first trip to the footy.
The partnership will provide exclusive benefits to baby & toddler Hawk members as well as extending into Hawthorn’s match day integration, digital activations and VFLW apparel branding.
Hawthorn CEO Justin Reeves warmly welcomed the partnership with the beloved family brand.
“Joie is an organisation that really embraces and promotes family values, reflecting the same philosophy and principles which are embedded at Hawthorn,” said Reeves.
“Raising a family always presents its own set of challenges and opportunities, and Joie make it their mission to support families while share enjoyment through their exceptional and certified-safe product range.
"Signing a multi-year deal with Joie is another significant and positive milestone for the club, and we warmly welcome Joie to the Hawks family.”
Joie Baby Managing Director Peter Leysen expanded on Reeves’ comments.
"Regarded as the family club of the AFL, Hawthorn Football Club's commitment to its members and community resonated strongly with our brand," said Leysen.
"We're a family-first kind of company, so partnering with Hawthorn just made sense.
"For those in the community that are experiencing the joys of parenthood, we understand the importance of making life that little bit easier, and our products do just that. We are proud to offer our support from the very beginning, with industry-leading solutions that are designed for the early stages and beyond. From award-winning car seats and strollers to multi-use highchairs, soothers and more.
"We are eager to embark on this journey with Hawthorn and are pleased to welcome the community to the Joie family as the official family partner of Hawthorn Football Club."
