After a record-breaking year, which saw 81,494 members sign up with the brown and gold in 2022, Hawthorn is looking to continue the momentum heading into 2023.

The club has been thrilled with the response of its loyal membership base as the Hawks entered a new era boasting some exciting and young talent under new coach Sam Mitchell.

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Hawthorn GM – Consumer Business Jeremy Millard said every Hawthorn member continues to play an integral role in the club's success, both on and off the field.

"As we saw in season 2022, the future is filled with plenty of promise as our new era continues to build towards something special at Hawthorn," Millard said. 

"But our greatest highlight of the season came as we saw the stands of the MCG and UTAS Stadium, empty for such a large portion of the previous two years, filled once again with our record-breaking number of Hawks members.

"As a club, we continue to be blown away by the unwavering support from all our beloved members."

Millard said the club has made some exciting changes to its membership offering going into next season, taking onboard the feedback of its members throughout 2022.

Some of the changes include the reintroduction of physical membership cards for general admission members, adding more exclusive money-can’t-buy experiences and enhancing engagement with members.

“The club has made a concerted effort over the past three seasons to give its members additional value and benefits," Millard said. 

"From taking part in our match day guard of honour to getting photos taken alongside our premiership cups, we have rewarded our members with some unbelievable experiences in this time.

"In 2023 we look forward to expanding our value offering to bring our members closer to the inner sanctum."

Visit here to view Hawthorn's membership packages, or call one of our friendly membership team on 1 3000 HAWKS (42957).