Hawthorn Football Club is proud to announce a lucrative long-term partnership with leading sports apparel company ISC.
ISC will join the brown and gold family as the official apparel partner of the Hawthorn Football Club through the exciting multi-year collaboration.
Members and fans will instantly recognise the ISC logo across Hawthorn’s official on-field and training apparel, including the bottom corner of the club’s famous playing guernsey.
The diverse ISC-Hawthorn range will feature a bespoke offering for both male and female members and fans – including an exciting first, with the choice of the iconic brown and gold selection in addition to the on-field player collection.
In a nod to the past, ISC and the club will also revive a historic Hawthorn guernsey, with the loyal Hawks army to vote for its favourite retro piece to be worn on the field in 2023.
Hawthorn CEO Justin Reeves was delighted to welcome ISC to the club in an exciting new chapter alongside the brand for the fans.
“I’m sure like me, many of our members and fans will be delighted at the diverse and extensive range on offer through this innovative collaboration with ISC,” Reeves said.
“ISC produces a wide range of high-performance clothing and has worked hand-in-hand with our players to produce this custom range.
“Members and fans will also notice the intricate detail on the inner collar Hawthorn’s ISC guernsey, which is a special tribute to our 1983 and 2013 premiership teams, who will celebrate their 40-year and 10-year anniversaries respectively next season.
“ISC has long been a company that has invested into our code, and we can’t wait to work alongside them for many years ahead.”
ISC remains Australia’s leading supplier across several elite and grassroots sports, including Rugby League, Rugby Union, Cricket, Netball and Basketball.
Boasting more than three decades of bespoke design and production experience, ISC remains the favoured fit across elite and grassroots sports for its tailored garments with superior attention to detail.
ISC Sport CEO Jason Schulman was also delighted with long-term deal.
“ISC is incredibly excited to be partnering with the Hawks, one of the biggest and most well supported clubs in the AFL,” Schulman said.
“Just as customers are at the heart of everything we do at ISC, so too are the members and fans at the core of Hawthorn.
“We’re looking forward to seeing the players, staff, members and supporters in their new Hawks’ merchandise by ISC.”
On top of the innovative partnership with ISC, Hawthorn will announce further apparel collaborations in the coming months.
