Following a successful year on and off the field, Hawthorn Football Club has announced a football operations surplus of $1,115,773 for the 2024 financial year.
The club has also announced a consolidated surplus, including the club’s controlled entities, of $1,708,041.
The club’s consolidated cash position of $35.8 million (compared to $70.3 million in 2023), reflects the significant progress and associated spending towards construction of the Kennedy Community Centre, which is due for completion in the second half of 2025.
Hawthorn President Andy Gowers said:
“On behalf of everyone at Hawthorn, I’d like to firstly acknowledge the loyalty and support from every single one of our 83,823 members in 2024 – their unwavering commitment has contributed immensely to the success of our club.
“As a club, we are incredibly proud to retain our financial independence, which allows us to continue to capitalise on valuable growth and investment opportunities to safeguard Hawthorn’s financial future.
“Notably, given we are nearing the completion of the construction of our new home at the Kennedy Community Centre and will be making the move to Dingley next year, it is more important than ever that we remain financially sound as we embark upon this transformational chapter in our club’s storied history.”
Hawthorn Chief Executive Officer Ash Klein said:
“Along with our committed and loyal members and supporters, I’d like to thank our corporate partners, coterie groups, community and philanthropic donors – their support plays a critical role in the strength of our club.
“I’d like to also acknowledge the efforts of our players, coaches, high-performance personal, football staff and the wider off-field administration, our success is largely thanks to the connection and cohesion of our club.
“We remain committed to ensuring our club remains financially strong into the future through our innovative and forward-thinking mindset we chase our 14th AFL premiership and inaugural AFLW flag.”
Key points of the 2024 financial report include:
- Football club operations net surplus of $1,115,773 for the 2024 financial year, compared to $984,603 in 2023.
- Consolidated net surplus of $1,708,041 for the 2024 financial year.
- A record-breaking 83,823 members committing to the brown and gold in 2024, including more than 6000 AFLW members for the first time in club history.
- An average MCG home attendance of 52,920, included the Club’s highest crowd in almost a decade of 74,171 people turned out for the Round 19 match against Collingwood.
- An average home attendance of 12,305 at UTAS Stadium (up from last season’s average of 10,685 per game).
- The club’s consolidated cash position decreased to $35.8m (2023: $70.3m) due to the ongoing construction of the Kennedy Community Centre, which is due for completion in the second half of 2025.
A copy of the 2024 financial report can be viewed by clicking here.
