Due to exceedingly high demand for Hawthorn's blockbuster Round 1 match against Essendon on Friday night, the game has now been classified as fully ticketed.
All members with General Admission access (includes Dunstall Club and Ponsford members) wishing to attend the match must now upgrade to a ticket via Ticketek to obtain entry.
Members with General Admission access will be unable to scan in using their digital or physical cards.
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Hawthorn General Admission members can upgrade to a Level 4 reserved seat at a reduced price of only $10*, an initiative that rewards the loyalty of the brown and gold faithful.
Alternatively, members can access a $0 standing-room ticket via Ticketek.
Hawthorn members with an assigned reserved seat have guaranteed entry and will be able to scan their digital or physical cards as normal.
FOR MORE INFORMATION, HEAD TO HAWTHORN'S TICKETING HUB
The Hawks thank their members for a great show of faith ahead of the club's first Friday night home game in six years.
If Friday night's match exceeds 76,048 in attendance, it will be the club's biggest home crowd in 17 years.
CLICK HERE TO SECURE YOUR TICKETS NOW!