Hawthorn Football Club has joined forces with Australia’s second largest DSL Internet Service Provider iiNet, today announcing a three-year partnership agreement. 
 
The partnership will see iiNet feature prominently on the back of the Hawks’ guernsey and on the new 2013 range of Hawks’ apparel.
 
Hawthorn Football Club CEO Stuart Fox has welcomed iiNet as a Principal Partner to the Club and looks forward to a successful partnership.
 
“We are delighted to have an organisation the calibre of iiNet partnered with the Club, as the close synergies between our respective brands makes for a great fit and will deliver wide-reaching benefits for both organisations,” Fox said.
 
“In iiNet, Hawthorn has found an organisation that values investment in innovation and best practice, and we look forward to further engaging our supporters with ground-breaking match-day activations and providing member households with advanced technology through the partnership,” he said.
 
iiNet is the leading challenger in Australia’s telecommunications market, employing more than 2,000 staff across four countries, and supporting over 1.7 million broadband, telephony and Internet Protocol TV services nationwide.
 
iiNet’s Chief Marketing Officer Wendy Walker said: “We’re delighted to be joining the Hawks family with such strong performance and stability both on and off the field, and see this partnership as a perfect fit for us.”
 
“As well as having an incredibly strong culture within the Club, Hawthorn leads by doing things in new and different ways. This strong culture and passion for innovation is shared by us at iiNet, and like Hawthorn, is central to everything we do.”
 
“It’s fantastic the Hawks were able to reach the grand final this season, and we’re excited about working with the Club over the next three years to make our partnership a successful one.”