Hawthorn will celebrate an important milestone this Sunday when the team takes to the field for the 15th annual Beyond Blue Cup. 

The Hawks will compete against Gold Coast for the cup in their closing game of the season at Adelaide Oval.  

The Beyond Blue Cup aims to shine a light on mental health; striving to reduce the stigma surrounding mental health issues and encouraging individuals to have meaningful conversations with their loved ones. 

For a year that has required significant physical isolation due to the Covid-19 pandemic, Sunday’s match plays a valuable role in advocating the importance of creating conversation and offering support to those around you.  

This year’s Beyond Blue Cup calls upon footy fans far and wide to look, ask, listen and support, pledging their assistance to others when it’s most needed.  

Hawthorn Football Club CEO Justin Reeves said Hawthorn was proud of its 15-year partnership with Beyond Blue.  

“Our longstanding partnership with Beyond Blue has meaningfully contributed to raising awareness around anxiety and depression, with the aim of breaking down stigma surrounding mental health. Some huge strides have been made in this space over the last 15 years.  

“On the footy field, our players rely on their teammates, and it's no different off the field. A strong network of support goes a long way in helping each other navigate the ups and downs of life, particularly in a year like this one.” 

“The Beyond Blue Cup is a fantastic opportunity for our club to continue to raise awareness and normalise discussions around mental health.” 

2020 marks the fifteenth anniversary of the Beyond Blue Cup and fifteen years of proud partnership between the Hawks and Beyond Blue in 2006.  

Mental health professionals are available at the Beyond Blue Support Service via phone 24/7 on 1300 22 4636 or via www.beyondblue.org.au/get-support for online chat (3PM – 12AM AEST or email responses within 24 hours).